BELARUS NEWS AND ANALYSIS

DATE:

19/11/2007

Famous "Dessange" Has Visited Minsk

PR Agency: IPR Belarus (Institute of Public Relations)

(openPR) - Benjamin Dessange, the son of famous Jasques Dessange, Head of present day "Dessange" corporation, has visited Minsk on the 14th of November, 2007. His visit to Minsk was dedicated to 50 years anniversary of the first hairdressing "Dessange" salon's appearance in Paris.

The history of trade mark "Dessange" started in 1956 when a young barber Jasques Dessange opened the first beauty salon at Franklin Ruzvelt Avenue not so far from Elisey Fields in Paris. It was a post war time when people and women especially got tired with hardships and difficulties of war and new beauty images were required. Jasques Dessange appeared to be the creator of "Coiffe-Decoiffe" image - "lively style" in haircut. Thanks to that technique hair style has become light and lively. It did not require big amount of hair arrange materials, time and effort. The creation of global beauty concept - harmonious image with considered combination of hair style, make up and women' individuality has become the main principle of Jasques Dessange's work.

Today "Dessange" group combines several trade marks, has its own cosmetics manufacturing factory, where means of hair care, face and body care are produced and decorative cosmetics also. The group is presented by 700 salons in thirty eight countries worldwide and Belarus primarily.

"Dessange" is one of the francise salons which has become the first trade marked hairdressing salon' in 1997 not only in Belarus but in post Soviet territory. His unique features are traced in strict follow to internal rules of the company and instant reaction to tendencies' changes which are vividly presented 2 times a year: winter- autumn, spring- summer. It can also be noticed in exclusive techniques of hair cut which are adapted to clients' individuality and way of life.

Internal rules-"Dessange Codex" - was worked up by "Dessange" specialists which is unique for every single hairdressing salon worldwide. "Dessange" was an official hairdresser partner of "Slavyansky Bazar" festival, "Cosmopolitan" beauty competition, Patricia Kass concerts in Minsk, Olga Barabanshchikova, Natalya Andreychenko, Lolita, Alyona Sviridova, Irina Otyeva, Marina Golub, Nikolay Skorikov's images creator and of other celebrities.

"The ability to please a client is both art and science at the same time. One can not be called a professional when he does just what the client is asking him to do, - Benjamin Dessange, Head of "D.F.Export?? company ( trade mark). - The real professional is an expert who is always able to estimate hair and skin condition for a moment correctly, who is able to advise and help to escape unpleasant consequences. For the specialists of salons' who are more than 1000 nowadays taking into account three different trade marks specialists' quantity master classes are held in Paris. Specialists are getting to know the latest novelties in beauty industry, have the opportunity to improve their professional level regularly. Only the master of his trade is able to get trust and respect of his client".

IPR Belarus (Institute of Public Relations)

3 Rumyantseva street, Minsk, Belarus

+375 17 294 31 92

www.ipr.by

Vera Leonik

vl@ipr.by

+375 296 36 16 15

ABOUT INSTITUTE OF PUBLIC RELATIONS (IPR BELARUS):

Founded in 1993, The Institute of Public Relations Belarus (IPR Belarus) is the leading public relations company in this East European nation. Now, after 14 years of successful work for local and international clients, IPR Belarus provides the highest level of professional care across a broad spectrum of expert services, for a diverse range of clients, both large and small.

We have a deep understanding of the Belarussian market and have extensive experience of collaboration with international companies. Here is a short list of services we focus on:

- communications strategy development

- media relations (incl. press events)

- corporate communications

- consultations in the field of communications

- public affairs

- special events

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- press release distribution

- seminars, presentations

- human resources development

- international marketing services (consulting, partner search, market entry).

At IPR Belarus we strive to achieve the most cost effective solutions whilst delivering a quality of service that guarantees a successful partnership with all our clients.

Source:

http://www.openpr.com/news/32486/FAMOUS-DESSANGE-HAS-VISITED-MINSK.html