Industry of Belarus minimizes risks

Press release from: Zarkin and Partners

(openPR) - On 22nd of March, 2007 in Minsk (Republic of Belarus) took place 10th international specialized exhibition "Automation and Electronics", which was organized by the "MinskExpo" Company with the support of Ministry of industry of the Republic of Belarus. In the context of that exhibition Gene Zarkin, the founder of "Zarkin & Partners" Brand Consultancy led a seminar on the topic of "How to reduce the risk of wasting time and money while making advertising investments".

Saint-Petersburg's branding advertising agency "Zarkin and Partners" specializes in the development of branding strategies and provides services to its clients throughout Russia and the countries of former USSR in cooperation with US branding agency DBD International.

It is necessary to conduct marketing studies of your market (surveys of existing clients and potential customers). The marketing studies, if conducted correctly, are the key to rising sales volume of your products or services. Only if you have data accurately collected, you can create effective advertisements and PR, and wisely arrange advertising and PR campaigns with the lowest risk possible.

It is the services that are provided by Saint-Petersburg's branding advertising agency "Zarkin and Partners" all over the post-Soviet countries. It starts every project with marketing studies of your market (surveys of target groups) using a special methodology. All steps are directly guided by our US partner, David Brier, President of DBD International.