BELARUS NEWS AND ANALYSIS
DATE:
21/02/2011
Bluelift appoints Forent for Belarus
by Maria Hadlow
Italian manufacturer of tracked atrium lifts, BlueLift has appointed Forent Ltd as its official dealer in the Republic of Belarus.
Forent is a rental and sales company specialising in powered access, the company also represents Snorked and Teupen in Belarus.
One of Bluelift's existing distributors, Belgian company Heli, which represents Bluelift in Belgium, France, Holland and Luxemburg, was instrumental in bringing about the new arrangement.
Wim Le Roy, a director of Heli, gave a very positive critique on Italian spiders to Forent and explained in detail that his company had 25 years experience in access rental and sales industry and why when choosing a spider supplier had opted for the BlueLift Company. Mr Le Roy said that a combination of price and quality, effective service and complete confidence at spiders safety were what influenced the final decision.
BlueLift spider's range includes machines with working heights from 12 up to 22 m. Gianpiero Marty, director of Bluelift said, "Belarus is one of the most active country in the CIS countries, investing in the development and growing. I'm sure that the access equipment will be more popular. Forent is a very dynamic company with high potentiality to become one of the most important companies in rentals and sales of access equipment. Moreover I'm sure that the Forent team is able to offer spare parts and qualified service support throughout the country.
"Taking in consideration the importance of Belarusian market, Bluelift is proud to start this
cooperation with Forent and it is the beginning of a mutually beneficial business relationship".
Forent director Andrei Bozhko said, "Belarus is fast developing county. More and more new buildings appear and they require a special approach to choosing techniques for construction and for other applications. It is up-to-date shopping and office centres, sports arenas, hotels, railway stations and airports. It is necessary to work at height almost everywhere taking into account surface sensitivity, trying not to disturb visitors and follow all safety requirements. Developing their spiders BlueLift engineers tried to solve particular problems. And they did it. One of the major factors when we were choosing a partner to work with in Belarus was the price. BlueLift flexible prices and high quality of their products make us feel confident about our cooperation and inspire us to become more prosperous in the future".
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